Integrated healthcare systems are growing exponentially worldwide, and Grand Rapids is rapidly following suit. My client had seen great potential to take advantage of this trend—empowering physicians to empower their patients.
Universal Health Solutions is an organization founded to explore and discuss various modalities of integrative medicine in conjunction with more traditional practices, by providing resources, research, and general holistic health education.
Their Medicine Beyond Medication conference is held at Frederik Meijer Gardens & Sculpture Park in Grand Rapids, Michigan, where renowned TEDx speakers and New York Times authors lend a helping hand in training other physicians around the nation.
The deliverables include email design strategy, postcards, magazine ads, web design, and social media graphics. Visually the campaign was brought to life with a clean, bold brand identity, which uses a punchy navy and purple, with a touch of mint.
Work completed in collaboration with Proxy Communications.
“Her work is so subtle, beautiful, and uses graceful color as an underpinning play on design—an extra touch that is so important. People register the brand in their heads so quickly!”
