My colleague and I were given the task of creating a visual identity for the OBI brand. We wanted to create a brand refresh that reflected OBI's unique blend of culinary craftsmanship, culture, tradition and ethics—an engaging destination that would keep people coming back for more. So we ended up creating new menus that underpins everything with a sense of quality, especially in the clean, distinct typography style.
Work completed in collaboration with Bultema Group.
Offsetting this logo is a color palette of light beige and a subtle safari green, coupled with simple, clean typography. Applied to various elements of stationery, it allows the brand to be distinctive but not overpowering.
