With the new Calvin brand, I lended a helping hand with not only updating the brand standards of new college identity, but stood as a student ambassador for brand evaluation and strategic direction of campaigns. I specialized in event packaging, postcards, brochures, magazine design, large-format signage and billboards—everything from the exciting blank slate to carefully approving the final printer proofs. In the past years, I previously collaborated with other designers to redesign the January Series event, a nationally acclaimed noontime lecture series that takes place every year on Calvin's campus during the fifteen days of interim.
“Her rare combination of high speed, high accuracy design is a gift — as is her abundant creativity. Add to these skills Bethany’s keen ability to hold her own ideas loosely in order to best meet a client’s needs, and you have a blue-chip designer. We say all the time, ‘I wish I could work with Bethany.’ #truestory”
“In one word: she’s golden.”
“Bethany’s design sense is both fresh and on point. She produces beautiful work that makes you take a second—and third—look. She is wonderful to work with: organized, responsive, timely, receives feedback well, and very professional. ”
“Bethany delivers solid art direction, branding, and problem solving. She’s a multifaceted designer — print or digital — and a wonderful colleague.”
